RAC

The digital team at RAC's HQ in Bristol were in need of some expert hands. Their in-house UX Consultant for the previous 3-4 months had been analysing user data from their current breakdown cover journey while researching their competitors current journeys. After consulting with the team and assisting with the desktop concepts / designs that they were currently focused on I emphasised the importance of a mobile first approach and was asked to focus my efforts on the mobile platform as this had not yet been scoped. Working in tandem with their UX Consultant I designed and prototyped a modern customer focused UI for their new breakdown cover journey.