Sancta Maria

SBW Advertising Limited a client of mine needed creative help with a potential new client. They contracted me to produce a winning pitch for new business. This pitch was aimed at HMT's Sancta Maria Hospital in Swansea. SBW were looking for concepts designed to promote awareness to the region of Swansea and its neighbours of this modern specialist hospital right on their doorstep that offered one of two of the worlds leading professors of cosmetic surgery as well as specialists in eye surgery and hip and knee replacement. Brand awareness and development was essential. Clever headlines, typography and two new tagline's 'We're right here' and 'Treating you right' achieved the campaign tone of voice along with clean and clear visual messaging. I produced an in-depth pitch document containing my concept designs, the new brand elements along with all the rationale behind it all to be presented to heads of HTM Hospitals.