Welsh Government

SBW Advertising required my services on a new concept for the Welsh Government and Organ Donation Wales. Their aim to tackle the publics knowledge about them and their loved one's feelings towards organ donation and increase overall organ donor registration. I was briefed by SBW's Managing, Account and Creative Director's with their ideas and thoughts and intended campaign deliverables. It needed to be dual language (Welsh and English), have a warm, caring tone of voice. You're loved one's at the heart of it. After developing a strong concept I delivered a multitude of offline designs for printed media, large scale billboards of varying dimensions, bus billboards, Jumpers, T-Shirts and Beer Mats to pitch to the Welsh Government and Organ Donation Wales.